Sharpen your cable business skills through this intense one-day program. Learn about the hot technology issues that arise in the cable industry and how these issues will affect your company’s business. The full agenda below outlines what the topics will include throughout the day.
8:30 a.m. – 9:00 a.m. Registration and Continental Breakfast
9:00 a.m. – 9:20 a.m. Welcome
9: 20 a.m. – Noon Program Overview & Morning Sessions
Bootcamp Instructors:
Craig Leddy, Founder, Interactive TV Works
Judi Allen, Vice President of Programming, Time Warner Cable
• Introduction: Cable History
To kick-off the program, you’ll receive an broad overview of the cable
landscape, including facts, figures, where it all began, what’s changed and
where the industry is heading.
• The Players: Operators and Programmers
This session will focus on the “who” in cable, primarily the operators and
programmers. You’ll learn who the key players are, what they do,
organizational structures, how roles have shifted plus key areas of interest
and focus today from both the main industry segments. In addition, you’ll
learn about other players in the industry, including vendors, analysts,
advertisers, regulators, and more!
• The Business of Cable
Knowing the history and “who” of the cable industry provides a good
foundation for learning more about the business of cable, including: various
business models, programming negotiations, revenue and cash flow, and
measures of success. This session will focus on the business considerations
and will include recent financial data on the industry to see how the
industry is faring.
• The Technology behind Cable
During this session, you’ll learn how cable systems work, what new
technologies are emerging and on the horizon and also some of the new
products that are entering the marketplace. From bandwidth to switched
digital to on-demand, this session will explain the technology driving the
industry.
Noon – 1 p.m. Lunch
• Networking Lunch
Take this opportunity to meet new people and learn what area in the
industry they focus on and how it relates to what you do.
1 p.m. – 4:30 p.m. Afternoon Sessions
• Competition in Cable
If you read any of the industry publications or the WSJ for that matter, you
know that the cable industry is fiercely competitive and companies are
constantly assessing who their competition is and how to stay in front of
the pack. From satellite to telcos to broadcasters to internet services,
you’ll learn how these industry players position themselves, how they view
the competition and efforts to differentiate themselves from the rest.
• Regulations and the Industry
Knowing how cable is regulated is an important part and this session
will discuss regulation from the state up to the federal level.
You’ll learn what the major regulatory issues of today are and how they
affect the cable industry.
• Bootcamp Wrap-Up
A lot of material was covered during the course of the day. This wrap-up
session will revisit the highlights and key points and provide additional
resources that will be useful to you as you continue your career in cable.
Who Should Attend?
The WICT Cable Bootcamp is a program for both women and men that are new, within the last 3 years, to the cable telecommunications industry. Whether you work for a cable operator or programmer, you are sure to pick up new information and skills that will help guide you in your cable career.
Registration will be available soon!