NY WICT's Skills To Succeed Series Continues with "Accidental Branding: How Ordinary People Create Extraordinary Brands" Don't miss NY WICT's Skills to Succeed: Accidental Branding, lead by David Vinjamuri, author of the book by the same name and President and Founder of Thirdway Brand Trainers. These spots will go fast, so sign up now!
Whether you are an entrepreneur, a corporate executive or a small business owner, in this hour you will learn 6 lessons from Accidental Brands will change how you think about your business. David Vinjamuri studied entrepreneurs who built huge brands from scratch without the benefit of an MBA or any background in brand marketing. In 6 Lessons from Accidental Brands, David shows how these entrepreneurs broke the traditional rules of marketing, and built stronger brands. With nearly two decades of corporate marketing experience, David will share his deep knowledge and new insights to help you build strong brands. Topics include: • The common mistakes of coporate brands • How to compete without advertising• Why new media means new opportunities• How Roxanne Quimby (Burt’s Bees), Julie Clark (Baby Einstein) and others succeed where big corporations failed• Why less is more with brands• How to build a strong brand message
Dessert and drinks are being sponsored by In Demand Networks.
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"Accidental Branding" continues NY WICT's new Skills to Succeed lunch series. These brown-bag lunch* seminars offer advice on building your career and give you all of the tools you need to get you there.