By Ann Carlsen 

Believe it or not, this is a time of tremendous opportunity. The economy and the job market are clearly undergoing significant upheaval. But despite the unemployment numbers and associated hand-wringing, corporate recruiters are very busy. Companies are hiring. There's a lot of activity out there, but the game has changed. Career growth is available for those who learn the new rules and seize the opportunities that are emerging.

In our current environment, margins are affected by relentless technological development and globalization. Financial pressure has increased, and more than ever, the only thing that counts is results. Most companies are now overstaffed in functions that have become less critical to the bottom line, and understaffed in strategic and revenue-generating areas. At the same time, while unprecedented numbers of baby boomers are retiring from corporate positions, fewer young, well-educated workers are entering the workforce to fill the gap. Employment experts estimate that incoming younger workers represent just a quarter of departing older ones.


In the years ahead, businesses will focus more and more on key core competencies and contract out for the support needed for other functions. Speed to market will be more important than economies of scale. These changes point to a new path for the individual career-builder. As the corporate organization chart shrinks and flattens, networks of specialists in specific critical areas will call the shots. Eventually, they'll replace middle management. Generalists are losing traction; specialization is the new black.
Another result: paternalistic companies that used to shepherd employees up the career ladder are on the way out. Your career path is in your hands, no matter how big the company you work for or the staff you lead. In a practical sense, each of us is self-employed. Think of yourself as CEO of You, Inc.



It All Starts With a Plan



The first step in taking charge of your career is to create a strategic career plan. Take inventory of your strengths, weaknesses, and core personal values. Think through what you want and need in terms of work, environment, money, and life balance. Incorporate this self-appraisal into your plan: Where do you want to be in the next 2-5 years, personally, professionally, and financially? What strengths do you want to build on? Do you want to fill in any skill gaps? Think about the kind of company culture that will support your growth and reinforce your values, as well as the abilities and personal qualities you want in a boss.
Next, define the steps that will take you where you want to go. Package yourself as a portfolio of specific, transferable skills that will make you attractive to a variety of companies. Clearly define your unique personal brand: what distinctive talents and skills do you bring to the party? What can you do that nobody else can or will do? Structure this information as a 30-second "elevator speech" -- a crisp, conversational 60-75-word introduction to who you are, what you do, and the value you add for your company and its customers. Get comfortable with your speech, so much so, that it doesn't sound like a speech. Then be ready to stand and deliver whenever the opportunity arises. Now that you have a plan and a pitch, let people know where you're headed. Tell your supporters what you want and ask for their help. No matter how well they know you, they probably can't read your mind!



While You're Moving Up, Look Around


To distinguish yourself as an up-and-comer, make a point of brightening your current environment. Here are a few suggestions:

Convey confidence and a positive attitude in everything you do. Pitch in and look for ways to help - be a team player. Find ways to save money or bring in new revenues - the best ideas often come from lower to mid-level employees. Be an inspiration -- give your boss hope and confidence in the future. Be a calm, visible presence in challenging situations. Resist the urge to hunker down and hide from trouble. Promote yourself - highlight your accomplishments with taste and generosity.
Decades ago, Albert Einstein observed, "in the middle of difficulty lies opportunity." His words are as relevant today as they were then. Make a point of looking for the opportunity in every challenge, and you'll be on your way to success and personal fulfillment.


Ann Carlsen is founder and CEO of Carlsen Resources, a provider of executive search and consulting services in the media and telecommunications arenas. She can be contacted at acarlsen@carlsenresources.com.