The PAR Initiative is WICT's advocacy initiative that measures the status of women employees in the cable industry based on three criteria: 

• Pay Equity
• Advancement Opportunities
• Resources for Work/Life Support

Since 2003, the WICT PAR Initiative has helped companies improve their gender diversity tactics by helping them to set goals, institutionalize practices, measure progress and achieve results. The PAR Executive Report showcases research and case studies that are effectively changing the landscape for women in the industry.  Each year, the PAR Initiative grows more valuable as a resource for measuring and supporting the advancement of women in cable telecommunications.