Laurie Root 

Vice President of Education & Program Development
(aka: Chief Journey Guide)
703.234.9816

In her own words... 

“At WICT, I focus on creating resources and programs that guide and propel women along their professional journeys.  Perks of my job include meeting fabulous women in cable from all over the country, connecting them to journey resources available through WICT and its partners, and expanding the collaborative community of women leaders in cable.  When not immersed in WICT, I enjoy running and reading (but not at the same time), spending time with my family, all things ‘HGTV’ and letting my dog take me for walks.” 

Laurie Root is WICT’s Vice President of Education & Program Development.

Laurie Root is WICT’s Vice President of Education & Program Development. In this capacity, she is responsible for the general professional education strategy for WICT including Cable Boot Camp, the Executive Development Seminar, the Rising Leaders Program, the Betsy Magness Leadership Institute (BMLI), the Senior Executive's Summit and Series, and the WICT Leadership Conference.  In addition, Laurie oversees and manages the WICT Tech It Out initiative and related activities. Laurie brings more than 20 years of association education, management and public affairs experience to WICT.

As Vice President of Education for the National Association of Industrial and Office Properties (NAOIP), a large national trade organization, Laurie developed and executed the organization’s Annual Conference, three national conferences and a variety of national seminars, including content development, budgeting and marketing. She created a new Executive Education course for NAOIP that was accepted by Harvard as one of its core executive programs in the real estate school. Prior to her tenure at NAIOP, Laurie was Vice President of William C Pflaum Co., Inc., an association management firm, and was responsible for overall client management, budgeting, marketing, media relations, educational activities, committee management, awards events, and new program development.

As the lead executive under the CEO, Laurie was responsible for a staff of 20+. She has previously served as a consultant focusing on public affairs and political campaigns in Loudoun County, Virginia and as Chief Operating Officer of a new business venture in the hospitality industry. Laurie also worked for Munhwa Broadcasting Corporation for two years while living in Seoul, Korea, in management training. In addition, she wrote content for and appeared in two nationally televised series.

Laurie lives in Loudoun County, Virginia and is a member of the American Society of Association Executives. She is a past member of the Dulles South Business Alliance, Main Street Middleburg Committee, Tourism Action Team (Middleburg), Loudoun Chamber of Commerce, and the Loudoun County Commission on Women, an appointed position by the County Board of Supervisors. She was also the co-chair of the Project Helping Hands Fundraiser which supports disaster relief projects.

Laurie is a graduate of Hollins University and participated in the Hollins Abroad London program. She is an alumna of the Betsy Magness Leadership Institute, Class XVIII.


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