Michelle Rice 

TV One

 

In her role as Executive Vice President, Content Distribution & Marketing​, Ms. Rice develops distribution strategy and handles national accounts negotiations with all the major multichannel video programming distributors (MPVDs) to increase and maximize TV One's content distribution opportunities across all platforms, including video on demand (VOD), TV Everywhere (TVE), and over-the-top (OTT) distribution.  She also manages the field sales team and oversees affiliate marketing and partnerships for the entertainment and lifestyle network targeting African American adults. She joined TV One in January 2004 as vice president of distribution strategy and operations and was named a senior vice president in March 2005.​

Before joining TV One, she was Northeast regional vice president for affiliate relations and national accounts for iNDemand in New York. At iNDemand, she was responsible for affiliate sales and local marketing efforts in the Northeastern United States, including negotiating and implementing the company's affiliation agreements for carriage of pay-per-view, video-on-demand, event, and HD channels. She also negotiated carriage deals for subscription sports package partners, including the NBA League Pass, NHL Center Ice, MLB Extra Innings, NASCAR-iN-Car and ESPN packages.

 

Before joining iNDemand in 2001, she spent five years at NBC Cable Networks, most recently as director of affiliate sales/special markets, where she was responsible for distribution of CNBC, MSNBC, and Shop NBC to special market accounts, including DirecTV and Echostar.

 

She began her cable industry career through the Walter Kaitz Fellowship program at BET in 1993, where she served as manager, special markets and Canada in the network's affiliate sales department.

 

A graduate of Temple University with a degree in journalism, Ms. Rice also holds an M.A. degree in communication management from the University of Southern California. She is a Class 8 alumnus of Women in Cable Telecommunications' prestigious Betsy Magness Program. 


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