Director, CNN Brand & Multiplatform Research
Aisling Palmer is the Director of CNN Brand & Multiplatform research with over 9 years experience in the Media & research industry. She is responsible for consumer brand research to assess CNN’s preference in an evolving news landscape. She is also in charge of audience analytics for CNN’s Worldwide TV Everywhere & CNNgo initiatives -a suite of 24-hour interactive and bleeding-edge consumer products aimed at redefining the television and digital news experience. CNNgo is currently available domestically to more than 86 million TV subscribers. Since joining CNN five years ago, Aisling held a series of roles within Turner research and gained knowledge in the TV and digital measurement landscapes. Aisling is a graduate of Rhodes College where she received her bachelor’s degree studying Psychology and English. She received her MBA at the University of Georgia in 2013.
Aisling is a member of Turner’s Corporate responsibility council, Turner Women Today business leadership group and is currently based at CNN’s world headquarters in Atlanta.