Sr. Director, Strategy & Business Development WarnerMedia
Alison Farber is a Senior Director of Strategy and Business Development for WarnerMedia, and brings a wide array of experience in entertainment and media strategy to her role. As part of the Corporate Strategy group, Alison focuses on major strategic initiatives to help transform WarnerMedia into a media company of the future. Alison works with C-suite leadership and divisional Presidents on these initiatives, which include long-term strategic planning, the WarnerMedia DTC content strategy, new growth businesses (e.g. esports, podcasts), and corporate acquisition opportunities.
Alison joined the company two years ago when Brave Media Ventures, a strategic advisory and investment firm where she was an Associate, was acquired by Turner (now part of WarnerMedia). While at Brave, Alison advised Fortune 250 television companies and brands on navigating the changing entertainment landscape, and focused on areas including OTT / DTC services, content development, org structure, content marketing, and esports.
Alison began her career in strategy and marketing roles at Univision and Sony Pictures Classics. At Univision, she provided in-depth Hispanic marketing strategy consultation for Fortune 500 brands as part of the Strategy & Insights Team. At Sony Classics, she directed marketing campaigns across the country and evaluated film acquisition prospects.
Alison earned her BA in Spanish from Tufts University, where she also focused on Film Studies. She currently resides in New York City.