Aliza Wechsler

Aliza Wechsler

Aliza Wechsler

Director, Advanced Advertising Research and Attribution A+E Networks

Aliza is the measurement lead for the Advanced TV & Attribution Research team at A+E networks, developing audience-based targeting and attribution solution platforms, A+E Precision and A+E Performance. She utilizes data-driven capabilities to optimize media campaigns, measure effectiveness across platforms, and provide insights on consumer purchase behavior to drive true ROI for brands. 

 

Aliza has built a strong ad sales research background at several media companies working across Entertainment and Sports, English and Spanish Language. First by supporting the sales group for AMC Networks portfolio with forward thinking sales solutions, to supporting NBCUniveral’s Sports Insights & Measurement team. At NBCU she helped prove the power of live sports and led key ad innovation studies working across the 4 largest advertising events in media (NFL, SuperBowl, Olympics, and FIFA World Cup) helping NBC achieve a record-setting $1.4 billion in national ad sales, the highest grossing revenue in a single month in media history. Aliza began her research career at Nielsen in Media Analytics as the measurement lead for 11 media clients helping clients with ad effectiveness solutions. 

 

Aliza has also been a valued member of the ARF Young Pros Advisory Board since 2017 where she develops appealing and relevant program content. Aliza is the co-chair of the Mentoring Committee, leading the execution of The Mentoring Loft event series. Her most recent initiative is spearheading a new middle-management branch of the ARF. She is originally from Miami Florida and holds a BS in Business Administration from the University of Central Florida and a certification in Audience Measurements from NYU.