Director, Asset Management Turner Broadcasting Systems, Inc.
Allyson Teal is Director, Asset Management for Turner Media Group, the Turner Broadcasting System, Inc. (TBS, Inc.) internal group responsible for media planning, creative production, asset management, and media insights to inspire innovation. In her role, Teal leverages internal assets and promotes cross company collaboration to maximize the use of company resources and media inventory. Her team provides significant added value that strategically extends off-channel media campaigns for key initiatives, including Conan (TBS), Dallas (TNT), Impractical Jokers, (truTV), March Madness (NCAA), Piers Morgan Tonight (CNN), Dr. Drew (HLN), Hall of Game (Cartoon Network) and Children’s Hospital (Adult Swim). Teal is based in Atlanta and reports to Holly Wasson, Vice President, Asset Management for Turner Media Group.
Before joining Turner Media Group, Teal was Manager, NBA Digital Marketing & Programming for Turner Sports responsible for strategic development and deployment of on-air and off-channel creative related to NBA TV, NBA.com, and direct to consumer businesses (NBA League Pass and NBA Fantasy Games). Previously as Assistant Manager, Marketing & Programming for Turner Sports, she was a founding member of the Creative Services Sports Unit, the internal promotion agency responsible for producing all on-air and off-channel creative for Turner Sports and its businesses with sports leagues, such as NBA, NASCAR, MLB, PGA and College Football. Teal started her career at TBS, Inc. as a Video Journalist for CNN, which led to various roles in the newsroom, including Associate Producer for breaking news and daily broadcasts for Wolf Blitzer Reports. She also supported the CNN Political Unit at the 2004 Democratic National Convention and the CNN Medical Unit for Dr. Sanjay Gupta documentaries.
Teal earned a Bachelor of Arts degree in Journalism, English & Creative Writing from Emory University and a Master of Business Administration with a concentration in Marketing from Georgia State University J. Mack Robinson School of Business. She is a member of Women in Cable Telecommunications (WICT) and Turner Women Today, a business resource group within TBS, Inc. She has volunteered as a teacher for Junior Achievement in Atlanta.