Director, TEN Sponsor Shop, Sponsorship Production Turner Broadcasting System, Inc.
Amanda Prewett serves as director of sponsorship production for The Sponsor Shop, Turner Entertainment Networks’ (TEN) in-house agency handling all national ad sales sponsorships, promotions and trade marketing efforts on behalf of TBS, TNT and Turner Classic Movies (TCM). In this capacity, Prewett oversees the production of custom integrated promotions, convergent sponsorships and advertiser-driven marketing partnerships, managing communication between the advertising sales groups and other network departments. In 2010, she was named one of PromaxBDA’s 13 Under 30. Prewett is based in Atlanta and reports to Michelle McAteer, senior director of sponsorship solutions for The TEN Sponsor Shop.
Sponsorships and promotions are a critical aspect of Turner Broadcasting’s sales strategy and success. In 2010 and 2011, approximately 90% of all sales deals making up ad revenue for the networks included a sponsorship or promotion. Prewett’s work supporting sponsorships and promotions is vital to maintaining and increasing TBS, TNT and TCM’s advantage and competitive edge in the marketplace.
Prewett was named to her current position in 2010 after joining the TEN Business Operations group in 2005. During her tenure with The Sponsor Shop, she has been instrumental in creating revenue-building innovation platforms that include TVinContext™, a system that boosts the power of ads by pairing them with related program content. She has also worked extensively on microseries and annually oversees the implementation of all custom-produced movie studio content. Prewett is an original member of the task force that developed integrated tune-ins, highly custom spots that use show talent to further sponsor objectives.
Prewett holds a bachelor’s degree in communication from Wake Forest University.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.