EVP, Music & Talent Strategy MTV
Amy Doyle is Executive Vice President, Music & Talent Strategy for MTV. In this role, Amy guides MTV’s overarching music strategy, as well as oversees strategic collaborations with industry, artist, and celebrity partners, the first woman to hold this position in the company’s history.
Since arriving at MTV in 1999, Doyle has championed a multi-platform music strategy and has strived to find non-traditional ways to connect artists and fans through TV, online, social, mobile, and on the ground events. Across the MTV branded screens, Doyle and her team have pioneered many of MTV’s music initiatives including “MTV Artist to Watch,” which showcases emerging artists across MTV’s various screens; “MTV Clubland”, MTV’s multi-screen EDM experience; and MTV Jams.
Doyle also plays an integral role as Executive Producer in the ratings success and pop culture buzz of the annual MTV Video Music Awards, MTV Movie Awards, and the annual college music festival that celebrates the best in emerging and indie music, the mtvU Woodie Awards
In overseeing the music group at MTV, Ms. Doyle leads the on-going development of relationships with all artists, labels and industry partners. Under Doyle’s guidance, the music group has developed comprehensive multiplatform support for artists – both established and up-and-coming. Under her direction, MTV’s music team has introduced and supported such stand out programs as “Unplugged,” “10 on Top,” “Live in NYC,” “MTV Hip Hop POV,” “Life & Rhymes 2.0,” and “Mac Miller and the Most Dope Family.”
Before joining MTV, Ms. Doyle was Operations Manager at WXDG, The Edge in Detroit, Michigan. In this position she was responsible for overseeing all music programming, marketing and promotions for WXDG. Ms. Doyle helped launch WXDG in 1997 and in just one year, WXDG became the dominant modern rock station in Detroit, helping to break artists like Kid Rock and Eminem. Prior to this position, she was Program Director of KKZN, The Zone, in Dallas.
Based at MTV’s headquarters in New York, Ms. Doyle holds a B.A. in Mass Communications and Public Relations from Boston University.