SVP, Retail Marketing & Consumer Products Planning Nickelodeon
Andrea Fasulo is the Senior Vice President of Retail Marketing & Consumer Products Planning for Nickelodeon’s Consumer Products division. In this role, Andrea is responsible for leading the development and implementation of innovative marketing campaigns to drive sales growth and expand Nickelodeon’s key franchises’ presence across the retail landscape.
In addition, she oversees all planning and trade efforts for the Consumer Products group, Nickelodeon’s Entertainment Products business, as well as coordinates the licensing and retail efforts for Nickelodeon Movies.
Before assuming her current role in February 2013, Andrea held the role of Vice President, Integrated Marketing: Movies & Video Games. In that role, Andrea was responsible for the development of groundbreaking marketing campaigns and partnerships for the Movie Studio and Video Gaming business across Nickelodeon Kids & Family’s networks to maximize ad revenue goals, while elevating Nickelodeon’s brands and key initiatives.
Since joining the company in 2001, Andrea has created, managed and executed marketing and promotional partnerships across Kids & Family’s diverse platforms – on-air, digital, print, mobile, tours, consumer products and off-channel. Working with global brand partners across diverse categories, including: Burger King, Pepsi, P&G, Masterfoods, Hasbro, Volkswagen and Marriott, Andrea and her team have developed innovative programs that have been recognized with Emmy, PromaxBDA, and Gold Myers Media Innovation and Creativity awards.
Prior to Nickelodeon, Andrea worked at Cartoon Network in the Sales and Marketing division. Andrea holds a BA degree in Marketing and Mass Communications from the University of Florida.