Vice President of Marketing and Sales, Southeast Region Adelphia
Anita Dorf is the Vice President of Marketing and Sales for Adelphia’s Southeast Region. She has been with Adelphia for the past 2 ½ years. Anita is currently based out of their West Palm Beach Regional Office, and oversees six states and Puerto Rico. Among her accomplishments, Anita successfully spearheaded the launch and ongoing marketing of advanced products like HD, DVR and VOD. Prior to joining Adelphia, Anita served as Director of Video Marketing for AT&T Broadband in Florida. Anita joined the wired world after spending five years honing her marketing expertise with Pegasus Communications, formerly the largest independent provider of DIRECTV, with about 1.3 million subscribers. During her time with Pegasus, Anita developed several strategic marketing programs to help retailers drive satellite penetration to industry highs in key U.S. rural markets. Known for her in-depth knowledge of the satellite industry and streamlined communication style, Anita also led both internal and external communications for Pegasus’ national DBS operation. Anita currently resides in Boca Raton, Florida and enjoys serving on the Board of Directors for CTAM Florida.