Aretina Maholmes

Aretina Maholmes

Aretina Maholmes

Consumer Product Marketing Manager Cox Communications

Aretina has more than 20 years in the telecommunications industry and is currently a Consumer Product Marketing Manager for Cox Communications. She is responsible for developing and executing strategies designed to increase employee knowledge and customer engagement of our product portfolio. Additionally, she is responsible for the operational execution of marketing activities supporting one of the products. Passionate about diversity and inclusion, she is a member of Cox’s Central Region Black African American Employee Resource Group and was actively involved in the launch of the group, successfully recruiting 125+ members.

Aretina has been an advocate for WICT since joining. She has held the WICT Heartland Membership Chair role, responsible for developing and implementing programs designed to acquire and retain members. Specifically leading the launch of the chapter refreshed New Member Onboarding program, while working closely with the Professional Development/Mentoring and Programming Chairs resulting in 120%+ chapter new member and 100%+ chapter retention goals. She has most recently joined the Sponsorship committee of the Heartland chapter.

Besides her professional development, Aretina enjoys serving in her community, spending time with her family and cooking.