Senior Manager, Marketing Turner Broadcasting System, Inc.
Beth Moneyhan is a
senior marketing manager for Turner Content Distribution (TCD), the domestic
distribution and marketing arm of Turner.
In this role, she is responsible for a wide range of marketing duties
including planning, managing, and executing consumer and industry events such
as the INTX Show, TCM Classic Cruise and TCM Classic Film Festival, managing
the contract renewal marketing initiatives, and spearheading affiliate
promotions and campaigns with some of Turner’s largest distribution partners such
as Comcast and DirecTV. Within her role, Moneyhan oversees the project timeline
and overall budget to ensure key deadlines and phases are met. Additionally,
she develops and maintains strategic relationships with outside vendor and
agency contacts as well as collaborates across all divisions of Turner to
ensure top priority programming marketing initiatives are carried out. Moneyhan
is based in Atlanta and reports to Kathy Govier-Hirsch, senior director,
activation marketing for Turner Content Distribution (TCD).
Prior to joining the
TCD team, Moneyhan was an event specialist for Turner Sports. She managed
mid-size and large events across the Turner portfolio including all event
logistics such as budget, venue, catering, transportation, etc. Moneyhan began
her career with Turner in July 2008 as an event coordinator for the former
Turner Network Sales group assisting with the planning of internal and external
Moneyhan is currently
a member of the Women in Telecommunications (WICT) southeast chapter. She
participated and graduated from the Pathbuilders Percepta program in March 2015.
Her accolades include being part of a team that created the “NCAA Final Four VIP Mailer” that landed a 2013 Gold Mark Award in the Affiliate
Marketing – Premium category. She obtained a Bachelor
of Arts degree in Journalism from the University of Georgia.
Turner Content Distribution
(TCD) is responsible for the distribution and marketing of Turner
Broadcasting’s 10 domestic cable networks – TBS, CNN, HLN, TNT, Cartoon
Network, Turner Classic Movies, CNN International, CNN en Español, Boomerang
and truTV – to all traditional and emerging distribution partners throughout
the United States, Canada, Puerto Rico and the U.S. Virgin Islands.
Turner, a Time Warner company, creates and programs branded news;
entertainment; animation and young adult; and sports media environments on
television and other platforms for consumers around the world. Turner
brands and businesses include CNN/U.S., CNN International, CNN.com and HLN;
TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult
Swim; and Turner Sports.