SVP, Creative Director, Viacom Velocity Viacom
Beth Trentacoste is the Senior Vice President of Creative at Viacom Velocity, a full-service branded content division. She oversees creative and production across Viacom’s Entertainment brands, which includes Comedy Central and Spike. Beth is responsible for guiding the creative process – leading a team of creative directors, writers, editors and producers in the conception and execution of multi-platform branded content campaigns. She also leads the development of original, custom shorts and episodic branded entertainment series.
In her prior role at Velocity, Beth served as the Vice President of Creative, developing a robust mix of integrated ad campaigns and branded content across Viacom’s music and entertainment networks. She also spent a number of years as the Vice President of Movie Studio Production for Comedy Central and Spike. In that role, she successfully partnered with movie studios and celebrity talent to create short-form to long-form programming and half hour specials, as well as creative marketing campaigns to promote film releases that resonated across linear, digital and social.
Over the years, Beth has developed award-winning, breakthrough work for a range of partners. She has received numerous industry recognitions for her work including a Golden Trailer Award for innovation in advertising as well as multiple CLIO Awards, Promax Awards, Shorty Awards and has been a nominee and finalist in the Webby Awards. She’s also received multiple Telly Awards, including ‘Best Digital Comedy Video’ and a Cynopsis Social Good Award for the best PSA in 2016.
Her work has been featured in top industry trades including Adweek, Entertainment Weekly, Fast Company and Ad Age, among others.
Beth graduated summa cum laude with a Bachelor’s Degree in Journalism from Temple University and has completed courses at Middlesex University in London as well as the New York Film Academy. She’s also a graduate of the Betsy Magness Leadership Institute, having completed a year-long fellowship for women leaders in the television industry.