Blair Shiffman

Blair Shiffman

Blair Shiffman

Director, Content Partnerships Turner

​Blair joined Tuner in 2010, and has loved playing a pivotal role in bringing ideas to life across TV, Digital and Social Platforms ever since. She has a clear passion for collaborating with sales teams, clients, and creatives which has resulted in the activation of award-winning campaigns for clients such as Target and AT&T. 

Blair currently works on the CONAN Integration business, developing holistic partnerships and positive experiences for clients which consistently drive revenue growth. Her interest in creating diverse offerings across vast platforms has helped bring multi-faceted deals with clients such as Google and Pepsi to the finish line.

Blair injects efficiency and organization into her day-to-day by consulting on tools which track the Turner content marketing workflow, and loves evangelizing their expansion across multiple Turner divisions. How truly valuable is a fantastic campaign if you can’t easily and automatically report on it?!

Blair started her career as one of the first employees on MSNBC’s Morning Joe. Her fondest memories include traveling with the team across the country during the 2008 election primaries, RNC and DNC. Working on the show’s digital editorial and podcast launch gave Blair a marketing bug she is thankful for to this day. 

Blair graduated Muhlenberg College with a double-major in Communication and Theatre. A New Jersey native, Blair currently lives in New York City.