VP, Distribution Marketing FOX Networks Group
Bonnie O’Donnell serves as Vice President, Distribution Marketing, Fox Networks (FN). In this role she creates and manages distribution marketing strategies for the division’s sports and global networks linear and digital platforms which include FOX Sports, FOX Sports Go, FOX Sports 1, FOX Sports 2, FOX College Sports, FOX Soccer Plus, Fox’s 22 owned-and-operated regional sports networks, BTN, BTN2Go, FOX Deportes, Fox Life, Nat Geo Mundo, BabyTV, AND FOX Sports Racing (Canada and the Caribbean). She also oversees marketing efforts to support Fox programming across multiple Electronic Sell-Through (EST) providers.
Bonnie also develops initiatives for the Fox Networks branded portfolio, which includes trade advertising, sponsorship, business to business communications and events. She also oversees the division’s in-house creative team.
In 2014, Ms. O’Donnell developed sales materials, marketing partnerships and trade communication strategy surrounding the launch of FOX Sports 1, its corresponding TV Everywhere app, FOX Sports Go, and the rebrand of FUEL TV to FOX Sports 2. And in 2015 developed distribution partner extensions that supported FOX’s coverage of the FIFA Women’s World Cup.
Ms. O’Donnell’s most recent stint at Fox began in 2007, as Director, Affiliate Marketing, Fox Networks, where she served as the primary Distribution Marketing point for networks like FX, Fox Movie Channel (now FXM), and SPEED. In this role, Ms. O’Donnell was instrumental in the partnership and event marketing between distributors and the networks she represented. Her efforts in creating marketing strategies and media plans supported FX and SPEED renewals. She also developed successful promotions for the launches of FX’s Justified and Sons of Anarchy and local partnerships with distributors featuring SPEED’s NASCAR programming. In 2009, Ms. O’Donnell took responsibility for FOX’s distribution marketing efforts, which included the launch of FOX VOD and Authentication.
Ms. O’Donnell graduated with a bachelor’s degree from Syracuse University in 1995. She has been a member of Women in Cable Television (WICT) since 2000 and served as a board member of the organization’s Southern California chapter from 2005-08. In 2013, SoCal WICT honored Ms. O’Donnell as its "Woman of the Year", an accolade recognizing achievements in the areas of Leadership, Education, and Advocacy (LEA). She also is a member of Cable & Television Association for Marketing (CTAM), and serves as a member of the CTAM Residential Products council and was awarded a CTAM TAMI award for her work to drive awareness for TV Everywhere (TVE) initiatives across the industry.