Brucetta M. Williams
Vice President, Off-Channel Marketing & Promotions BET Networks
Brucetta M. Williams, is the Vice President of Off-Channel Marketing and Promotions for BET Networks. Her responsibilities include leading the development and execution of award-winning strategic advertising and marketing initiatives in support of BET’s original programming and specials and for the BET J digital network. A multi-faceted professional, Brucetta also manages BET’s partnership with Westwood One as it relates to the production and marketing of the BET Radio Network and 106 & Park Radio Countdown Show. During her thirteen-year career at BET, Brucetta has held various marketing positions including with the BET Publishing Group, which published Emerge, Heart & Soul, BET Weekend and YSB magazines. While serving as the interim director of the BET Foundation, Brucetta oversaw the successful launch of “A Healthy BET,” an obesity awareness campaign targeted to African American women. Her involvement with this project inspired the creation of the BET Summer Camp for Girls, which gives young girls the tools they need to be healthy living advocates for themselves, their families and their communities. A leader in her field, Brucetta is active in a number of professional organizations including serving on the board of the DC chapter of Women in Cable and Telecommunications (WICT). She is also a member of the National Association for Multi-Ethnicity in Communications (NAMIC), the Cable and Telecommunications Association for Marketing (CTAM) and the National Black MBA Association. In 2001, she was selected as Walter Kaitz Fellow. Brucetta’s unique talents extend beyond her professional career. She shares her time and expertise in support of her community. Ms. Williams served on the executive board of the National Alumnae Association of Spelman College and is currently an active member of the Washington, DC Area chapter of the association. In 2007, Spelman honored her with the National Alumnae Achievement Award in Arts and Media. She also served as mentor for the Greater Southeast School To Work Transition Program. A native of Houston, Texas, Brucetta graduated from Spelman College with a Bachelor of Arts degree in economics and earned her M.B.A. with a concentration in marketing from the University of Iowa.