Director, Business Strategy Comcast - XFINITY Mobile
Christina Liao is a Director of Business Strategy for XFINITY Mobile – Consumer Devices Product Management. As part of XFINITY Mobile, Christina focuses on the overall business impact of the selection, management, and performance of the mobile device portfolio. This includes market opportunity assessment, life-cycle management, and performance forecasting. Specific initiatives have led to a 40% decrease in annual inventory write downs, deployment of critical reverse logistics capabilities, and P&L management. In addition, Christina works with the executive leadership on longer term strategic planning and growth initiatives.
Prior to Comcast, Christina worked in the office of the CEO and COO at Samsung Electronics America as part of the corporate and mobile strategy team. There she worked on major strategic initiatives with C-suite leaders: joint business ventures, national promotions, and strategic plans.
Christina also has a background in brand management at L’Oreal and management consulting experience in healthcare at ZS Associates and Rosetta. She has an AB from the University of Chicago and an MBA from Columbia Business School. She resides in South Jersey with her husband and two children.