VP, Affiliate Marketing INSP
As Vice President of Affiliate Marketing for INSP, Christine is responsible for the development and implementation of marketing strategies to increase subscribers and program distribution, as well as support retention and renewal efforts.
Christine has more than 20 years of industry experience in the areas of marketing, sales, branding, advertising, public affairs and event management. She has worked for Halogen TV, Discovery Communications and spent over 12 years at Viacom. Christine is adept at creating and successfully executing marketing programs and campaigns to meet business objectives for both B2B and B2C efforts. In the course of her career, she has initiated, created, planned and executed successful partnerships with the likes of Soles4Souls, The Global Poverty Project, Shared Hope International, The Rock and Roll Hall of Fame and Museum, Sony, Vogue, and Saks Fifth Avenue. One of her proudest achievements was piloting and developing the VH1 Save the Music campaign.
Christine graduated with an M.B.A. degree in Management from Fordham University and received her undergraduate degree from Pfeiffer College. She is a member of the Cable Television Association for Marketing, PromaxBDA, and Women in Cable Telecommunications. Christine is a current co-chair of WICT Carolina’s Mentoring Circles program, and is in her second year as a Mentor. She is a graduate of WICT’s Rising Leader Program.