Senior Manager, Program Research Spike TV
Claudia Hay serves as Senior Manager, Program Research, Spike TV, a division of Viacom based in New York. An accomplished television research professional with more than ten years of experience, Hay is responsible for evaluating the network’s performance of their original series, key acquisitions and special events.
Hay’s primary responsibilities involve devising the relevant qualitative and quantitative analyses to help the network reach its ratings and financial goals. Hay works directly with Spike’s programming department on the procurement and scheduling of original and acquired series and supports the efforts of the development, marketing, finance and press departments. Her keen analysis have been instrumental in helping the network deliver on its recent mission to expand and broaden its audience.
Prior to joining Spike, Hay worked in the research departments at FOX Broadcasting Company, Endeavor Talent Agency and the Television Station Representation Firm, HRP. She began her career in the prestigious NBC Page Program.
Ms. Hay is a native of New York City and holds a Bachelors of Science in TV and Film from Boston University’s College of Communications.