Dawn Rodney Tranchitella
Vice President, Creative National Geographic Channel
As one of the original members of the National Geographic Channel launch team, Dawn Rodney Tranchitella brings nineteen years of television experience to her position as Vice President of Creative. In her position, Dawn manages the overall branding and creative execution for all on-air promotion, program graphic packages as well as the design and production of all consumer and trade advertising. Previously, as Director, NGC Creative, she was responsible for the development and implementation of the Channel’s on-air creative direction, and consumer and trade advertising efforts. She helped build the original award-winning Creative team that launched the network in January 2001. She was also a key member of the team that developed the re-positioning campaign, “Dare to Explore,” that launched in January 2004. Before joining NGC, Dawn was the Supervising Producer at Discovery Health Channel where she oversaw the on-air and cross-channel promotion. She developed the signature look and feel for the daytime programming block and executive-produced graphic packages for the network’s key anthologies. From 1997 – 1999, Dawn was the Senior Manager at Animal Planet where she managed, wrote and produced on-air promotion, including award-winning promotions for major initiatives such as World Animal Day, Animal Planet Rescue, and the National Dog Championship Finals. Dawn started her career in 1987 as a producer at WPXT-TV in Portland, ME. She went on to Senior Producer positions at WAVY-TV in Norfolk, VA and then at WUSA-TV in Washington, DC. In 1992, she became the Promotion Manager at WUSA-TV. She is a member of Women in Cable & Telecommunications (WICT) and has served as Vice President and Emmy Award Co-Chair of the Washington, DC region National Academy of Television Sciences (NATAS). Dawn has won numerous honors including 4 Regional Emmy Awards, 6 CTAM Silver Awards, 5 Telly Awards, a Gold and Silver Cindy Award, 2 Silver Promax Awards, and an Omni Intermedia Award. She earned her Bachelor of Arts in Journalism in 1987 from Duquesne University in Pittsburgh, PA. Dawn spends as much of her free time as possible playing with her 3-year-old daughter and hanging out with her husband, poodle and basset hound.