EVP, Distribution Planning & Strategy (BMLI Class 19) WarnerMedia
Donna Northington is executive vice president of distribution planning & strategy for WarnerMedia. In this position, she leads a group that translates WarnerMedia’s strategic initiatives into financial and operating plans. Northington’s team works to develop rates, sales incentives and contract terms for WarnerMedia’s domestic content, as well as annual budgets and long-range plans. She also assesses the economic impact of various business decisions and content acquisition targets and oversees the business operations department. Northington is based in Atlanta and reports to Rich Warren, president of Turner Content Distribution.
Northington most recently served as senior vice president of strategic planning for TCD. Before that, Northington was senior vice president, finance and business integration for Covad Communications, Inc., a startup internet company in Santa Clara, CA, where she led finance and was a member of the negotiating and integrations team for acquisitions. Previously, Northington was Eastern Group controller for Coca-Cola Enterprises and served in several financial management positions with GE, Verizon (formerly GTE Corp) and CenturyLink (formerly Qwest Communications).
Northington is a member of Women in Cable & Telecommunications (WICT) and the National Association for Multi-Ethnicity in Communications (NAMIC). Northington was recognized by CableFax as one of the “Most Powerful Women in Cable & Internet” for 2018 & 2017 as well as awarded the “2016 Horizon Award for Woman to Watch” by the WICT southeast division. Additionally, Northington was a member of the 2018 WICT Senior Executive Summit at Stanford University Graduate School of Business, class XIX of the Betsy Magness Leadership Institute, has represented Turner at the CTAM Executive Management Program at Harvard University, participated in NAMIC’s Executive Leadership Development Program at The Anderson School of Management at UCLA and has been named as one of Cablefax’s “Most Influential Minorities in Cable”. She is active in the venture capital and arts communities, holding board positions at the Museum of Contemporary Art GA, the Paul R Jones Collection of American Art at the University of Alabama and served as a past board member of the Atlanta Black Arts Festival.
Northington earned a bachelor of fine arts degree cum laude, from the University of Massachusetts and an MBA in finance from Columbia University.
Turner Content Distribution (TCD) is responsible for the distribution and marketing of Turner’s 10 domestic cable networks – TBS, CNN, HLN, TNT, Cartoon Network, Turner Classic Movies, CNN International, CNN en Español, Boomerang and truTV – to all traditional and emerging distribution partners throughout the United States, Canada, Puerto Rico and the U.S. Virgin Islands.
WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.