Director, TV Product Development & Strategy NBCUniversal Content Distribution
Elena Ritchie is Director of TV Product Development and Strategy for NBCUniversal Content Distribution. Ritchie is part of the team that drives performance and monetization of cross-platform, free-on-demand businesses including VOD, TV Everywhere, and mobile for NBC and its multi-billion dollar content portfolio of cable networks including USA, Bravo, Syfy, Oxygen, Telemundo, mun2, MSNBC, CNBC and NBC Sports & Olympics. She also oversees product-based account management for MVPD partnerships. Earlier in her tenure at NBCU, Ritchie launched direct-to-consumer mobile products and produced interactive campaigns for multiple TV networks.
Prior to joining NBC Universal in 2006, Elena served as Account Manager at iTV start-up GoldPocket Wireless where NBCU was her priority customer. Prior to that, she served five years as president and co-founder of Enormous Productions, a full-service film and video production company.
Ritchie holds an MBA from the MIT-Sloan School of Management and a BA from Brown University. She lives in Los Angeles with her husband and son.