Account Manager MTV Networks / BET Networks
Eleni Tsiros is an Account Manager in Content Distribution and Partner Marketing at MTV Networks/BET Networks/Epix. In her current role, Eleni is responsible for managing network distribution sales and securing integrated marketing partnerships with Time Warner Cable and Bright House Networks across 26 brands. Within the past 5 years at MTVN/BETN, Eleni has successfully guided and managed processes for content delivery and brand positioning with key operators across their multi-platform initiatives.
In conjunction with Eleni’s professional career at MTV Networks, her interest in the cable industry extends to her academic pursuits. Eleni will be receiving her post-graduate M.A. degree in General Psychology from the New School University in May 2010. She recently completed her M.A. thesis, “Adapting to the Evolving Media Landscape: The Effects of Brand Personality Trait Classification on Multi- platform Viewing Preference, Brand Perception and Consumer Loyalty,” which explores the factors affecting viewer preferences for consuming multi-media content on various platforms. Eleni earned a B.S. in Advertising Management at the S.I. Newhouse School of Public Communications and a B.A. in Psychology with a minor in Anthropology at the College of Arts and Sciences, at Syracuse University.