Sr. Director, Distribution Hemisphere Media Group
Fernanda Merodio serves as Senior Director of Distribution at Hemisphere Media Group (HMTV), a public company that owns the top Spanish language channels distributed in the US and Latin America including: Cinelatino, Pasiones, Centroamerica TV, TV Dominicana, WAPA America and WAPA. Fernanda spends her days working with her team and representatives developing vital network partnerships in Latin America and the US that fuel HMTV’s revenue streams.
A seasoned media industry professional with more than 15 years of expertise, Fernanda brings to table a wealth of knowledge in the fields of Affiliate distribution, marketing, programming, planning and strategic business development within the media and entertainment sectors.
Prior to joining HMTV, Fernanda served as Senior Director of Distribution at Imagina US, company owned by Spanish media giant Mediapro. Fernanda was responsible of launching Canal F1 Latin America in all major distributors in Latin America, reaching more than 13M subscribers in a record time of 2 years. She was also in charge of the distribution of 6 Spanish language channels for the US Hispanic Market including Television Española, HOLA! TV, and beIN Sports; and Pasiones for Latin America.
Fernanda previously worked at Olympusat as Director of Marketing and at Firestone Communications. She entered the media industry via Satmex/Alterna TV where she was instrumental in the founding of Alterna´TV and in the launch of one of the first Spanish language suite of channels dedicated to the US Hispanic market.
Fernanda received a BS in Civil Engineering from Universidad Iberoamericana in Mexico City. She has won two NAMIC Multicultural Awards (2010 & 2011). She is also president of WICT Mujeres en Medios Latinoamérica, chapter recently launched in Mexico and soon to expand to other countries in Latin America.