Manager, Promotional Planning WE tv
Gina Lopinto is the Manager of Promotional Planning for WE tv. In her role, Gina is responsible for the implementation and execution of the overall media planning strategy by guiding its day-to-day processes and functions. In addition, she assists the Vice President of Promotional Strategy in determining promotional priorities and implements these priorities through the organization of promotional elements into a cohesive, well run, daily schedule. Gina has contributed to the success of WE tv’s hit originals such as Joan and Melissa: Joan Know’s Best?, Bridezillas and Braxton Family Values.
Gina is a Quinnipiac University graduate with a Bachelors of Arts in Communications. After graduating, she accepted a position as a Promotional Planning Coordinator for WE tv. Gina was promoted to WE tv’s Manager of Graphic Promotion in 2009 and appointed to her current role in 2010.
During her time with WE tv, Gina has been fortunate enough to have one-on-one training with executive leadership coach, Shannon Cassidy which contributed to her growth as a manager to her staff and in her role as an on-air promotional strategist. Gina is involved in the Promax mentorship program in which she is a first time mentee. Gina has volunteered her time in the community through the companies WE Volunteer initiative in addition to being part of a fund-raising team that achieved its goal of $10,000 for the Leukemia Lymphoma Society.