SVP/GM, NCAA Digital & Bleacher Report Live WarnerMedia
Hania Poole is Senior Vice President of NCAA Digital and General Manager of B/R Live, WarnerMedia News & Sports premium live sports streaming service. With her diverse industry experience and digital expertise, Poole has overseen the delivery of best-in-class sports content across multiple screens, including Turner’s award-winning NCAA March Madness Live (MML).
As SVP of NCAA Digital, Poole and her leadership team are responsible for content, operations and product development for the business including NCAA.com, the NCAA Sports App, live digital coverage for all NCAA Championships and the management of MML. Under her leadership, MML received the 2018 Sports Emmy for Outstanding Trans-Media Coverage of the 2017 NCAA Division 1 Men’s Basketball Tournament. MML most recently set all-time records during the 2018 NCAA Men’s Basketball Tournament including most live streams for an individual game and the most concurrent streams for an overall game window. The 20 million hours of live consumption across MML during the 2018 men’s basketball tournament was its second most all time.
In 2018, Poole also assumed leadership of B/R Live as General Manager of the direct-to-consumer product. In this role she is responsible for product development, business strategy and operations, content acquisition and marketing efforts for WarnerMedia News & Sports new OTT sports platform.
Among her many notable accomplishments, Poole was recognized by AdAge as a distinguished member of its 2018 Women to Watch list, which celebrates executives in marketing, media and advertising who are business visionaries with notable accomplishments from the previous year. She was also listed among Adweek’s 2018 Most Powerful Women in Sports for her influential work across WarnerMedia News & Sports NCAA Digital portfolio and the launch of B/R Live. Poole also ranks among Sports Business Journal’s 2018 list of Game Changers, recognizing women in sports who have made transformative strides in the industry.
Most recently, Poole was VP of Business Operations and GM of NCAA Digital. She previously held several leadership positions throughout her WarnerMedia News & Sports career including Director of Business Operations for WarnerMedia News & Sports, then Turner Sports, focusing on emerging media partnerships for the company’s broad portfolio of leading sports properties – the NBA, NCAA Division I Men’s Basketball Championship, Major League Baseball and professional golf. She has also been Director of Business Operations for PGA.com, the official site for the PGA of America.
Before joining the WarnerMedia News & Sports division, Poole was a Senior Product Manager in Turner’s New Product Development group, in which she helped launch PlayON! Sports, a low-cost, live streaming platform for high school and college sports. She also launched TVinContext, a premium advertising offering.
Poole received her bachelor’s degree in public policy and French from Duke University and earned her master’s degree in business administration from the University of North Carolina at Chapel Hill. She is based in Atlanta with her husband and two children.