Sr. Director, Audience Insights Comcast Spotlight
Heather Coghill is the Sr. Director of Audience Insights for Comcast Spotlight. She joined Comcast Spotlight in January 2018. In her role, she builds narratives around Comcast’s internal viewing data to educate internal and external stakeholders and develops thought leadership pieces and POVs on marketplace trends. Heather also oversees the support of Comcast Spotlight’s national line of business and agency relations from a research perspective.
Prior to joining Comcast Spotlight, Heather spent nearly ten years working at ESPN. She was the Director of Media Intelligence at ESPN, overseeing strategic research surrounding specific audience segments, including Gen Z, Millennials, Women and Multicultural.
Heather started her career working at WFXT and WGBH in Boston. She is a graduate of Boston College, where she doubled majored in Finance and Communications