Director, Marketing & Business Development SCTE
With nearly 10 years of cable telecommunications experience, Heather currently serves as Director of Marketing and Business Development for the Society of Cable Telecommunications Engineers (SCTE). Heather is responsible for all marketing, strategy and media communications for industry events, including Cable-Tec Expo—the cable industry’s premier engineering tradeshow. In addition, she leads the business development and partner relations programs. Under her direction, the business development program has generated award winning interactive mobile marketing campaigns such as ‘Who Wants to be a Technology Expert’, which received a 2012 CableFAXIES Award honorable mention in B2B marketing. Prior to serving in her current role, Heather served as Manager of Marketing & Communications for SCTE.
Heather has been published in various industry publications, and has been the focus of numerous feature articles and white papers related to programs she was able to implement. Several of the programs she developed were used in cover stories of Associations Now Magazine—the official magazine of the American Society of Association Professionals.
She holds a Bachelor of Science degree in Business Administration and Marketing from LaSalle University, in Philadelphia, PA and graduated Cum Laude. Additionally, Heather was selected to the 2013 Rising Leaders spring session by Women in Cable Telecommunications (WICT). Heather is also a member of the Cable & Telecommunications Association for Marketing (CTAM). Heather resides in the Philadelphia metro area and outside of the industry she volunteers and supports a wide-range of charities.