Holly Gormsen is the Director of Measurements & Insights team for the Pacific Region at Effectv. She began her career with Effectv in 2015 as the Marketing Research Supervisor for Central Valley California before moving into her current role in 2021. In addition to overseeing a diverse team of data storytellers across multiple markets and lines of business, she is a strategic leader driving forward advanced advertising and measurement solutions.
Prior to her tenure with Effectv, Holly was the Director of Marketing & Customer Relations for Bonney Plumbing, Heating & Air; developing and implementing all Marketing Strategies for Bonney companies in Northern California. Bonney company revenue grew from $10M to $30M over the 5 years while she managed the marketing department.
Holly earned a B.S. in Business Administration from University of the Pacific. She lives in Elk Grove California with her husband Alex, their daughter Violet and their two rescue Chihuahua/Terrier mutts Wezley & Augie. Holly loves traveling and tries to get out to see new places as often as possible. You will find her hiking in National Parks, soaking in Icelandic hot springs or exploring new cities in her free time.
