Jacqueline Hernández was named chief operating officer of Telemundo Media in April 2008. Hernández oversees all domestic revenue, as well as the digital, cable, consumer insights, integrated marketing and branded entertainment divisions. In addition, she oversees Telemundo’s cable youth network, mun2, including programming, operations, revenue and strategy, and drives the network’s digital, mobile and social platforms. She reports to Emilio Romano, president, Telemundo Media.
A seasoned executive with more than 20 years of media experience across television, online and print, Hernández is responsible for leading and unifying all sales, marketing and domestic growth platforms for the consolidated Telemundo network and stations group. In addition, Hernández works closely with Telemundo’s programming, studio, and news and sports leaders to strategically grow Telemundo’s market share.
In 2011, Hernández was instrumental in launching Hispanics at NBCU, NBCUniversal’s high-profile Hispanic-targeted sales and marketing initiative.
Prior to joining Telemundo, Hernández served as publisher of PEOPLE en Español, the largest-selling Hispanic magazine in the U.S., and publisher of Teen PEOPLE. She also held key roles at Turner International Sales, as well as TIME Magazine where she led international marketing for the brand.
Throughout her successful career, Hernández has received several distinguished accolades, including recognition as one of PEOPLE en Español’s "25 Most Powerful Women" in 2009 and 2011. She was featured in CableFAX’s “Most Influential Minorities” as well as “Most Influential Woman in Cable”. Hernández was also named one of Broadcasting & Cable’s “2011 Next Wave of Leaders.” In 2012, she was selected as one of Ad Age’s “100 Most Influential Women” and The Hollywood Reporter 2012 “Women in Entertainment Power 100.” Most recently she was named a 2013 Multichannel News “Wonder Woman.”
Hernández is involved with various community organizations including sitting on the board of the Advertising Education Foundation, as well as The Ballet Hispanico. She is also on the Chairman’s Council of the New York Restoration Project and Mayor Michael Bloomberg’s Latin Media and Entertainment Commission.
Hernández received her MBA from Baruch College and her undergraduate degree from Tufts University. She is a native New Yorker and is married to Jack Rico, managing editor and founder, ShowBizCafe.com, a bilingual pop culture and entertainment website.
