Jaime D. Dictenberg
VP, Consumer Marketing Viacom - Nickelodeon
Jaime Dictenberg has spent 15 years in the Media Industry spanning cable, media buying and digital distribution. As the Vice President of Account Management in Nickelodeon’s Consumer Marketing department, Jaime oversees the development and execution of all new Nickelodeon and Nick at Nite show launches as well as high profile events such as the Kids Choice Awards and TeenNick’s HALO Awards. Jaime oversees marketing activity across all platforms, both on and off Viacom-owned platforms to drive audience growth and brand affinity. She was appointed to this role in October 2012.
Jaime’s 12+ year career at Nickelodeon has included leadership positions in its Digital Integrated Marketing and Advertising Project Management departments. Jaime also spent 5 years in Nickelodeon’s Consumer Products department leading the product planning and development for all Soft Goods, Social Expressions and New Business categories for megabrand, SpongeBob SquarePants. She has also led production for a digital start-up within the CBS/Showtime and started her career at Media Inc, a media buying and barter agency.
Jaime graduated from University of Florida’s Warrington College of Business with a Bachelors of Science degree in Marketing. She has spoken on Viacom discussion panels on behalf of Women in Technology and her work on client integrated marketing campaigns has been recognized by The Sammy Awards. Born and raised in New York, Jaime currently resides in New Jersey with her husband Chad and two children – Daniel and Remy.