Sr. Manager, Advanced Strategy & Process Activation Spectrum Reach
Jaime Welch is Senior Manager of Advanced Strategy & Process Activation at Spectrum Reach. Jaime brings strategies and initiatives for the digital portfolio to scale by developing workflow and processes that provide a foundation for future innovations and advancements in our solution portfolio. She is passionate about bringing consistency to process regardless of initiative or activity and defines best practice to gather learnings and feedback to use as guidance moving forward.
Jaime began her career with Spectrum Reach nearly eight years ago in sales support. She understands the implications of process deployment at the ground level. Jaime led a sales support team for the Charlotte market and has a proven track record of developing process and workflow that drives revenue. Prior to leading the process activation team, she oversaw the South Division Advanced Advertising support team and partnered on multiple product launches, enhancements and releases.
As a leader in the digital media landscape, Jaime earned her IAB Digital Media Sales Certification (DMSC). The IAB certification is the industry’s highest credential for digital media sales professionals. She volunteers with Women in Cable Telecommunications (WICT) and serves as Director at Large for Mentoring for the Carolinas Chapter Board of Directors.
Jaime attended Meredith College, majoring in Business Administration. She lives in Charlotte, North Carolina with her husband and two young children.