Sr. Manager, Media Strategy & Planning Comcast
Jeana D’Alonzo is a Senior Manager of Media Strategy & Planning at Comcast, responsible for Xfinity Mobile, Xfinity Home, and other portfolio initiatives. Jeana leads strategic and tactical planning for paid media across several tactics including national cable, broadcast television, OOH, cinema, radio, online audio, video/OTT, digital and social platforms.
Jeana is a client-side lead for Comcast One, a cross-agency initiative dedicated to data stewardship and holistic measurement of portfolio campaigns. She is also a member of Comcast’s Women’s Network, Young Professionals Network (mentoring co-ops and interns), and the ANA Marketing Futures Committee.
Since joining Comcast in 2014, Jeana has spent time on the media team contributing to various campaigns and launches across the portfolio such as: Internet Essentials, Corporate Responsibility and Xfinity Prepaid. In her previous role as Media Manager for Comcast Business, she launched the Beyond Fast national brand campaign, and developed partnerships with Golf Channel, NBCU and for Olympics PyeongChang 2018.
Jeana’s agency experience before her time at Comcast included paid search at Razorfish Health and digital planning at eBay Enterprise (formerly GSI) for brands such as Jack Spade and Sallie Mae.
She holds a Bachelor of Science degree from Drexel University in Communications: Corporate and Public Relations; a Master’s Degree in Public Relations from Rowan University and is currently working toward the completion of her Master of Business Administration from Villanova University. She currently resides in Philadelphia, PA.