Senior Vice President - Programming & Scheduling Cartoon Network
Jennifer Davidson is Senior Vice President of Programming and Scheduling for Cartoon Network. In this capacity, Davidson is responsible for overseeing the day-to-day scheduling and strategic positioning of all on-air content for Cartoon Network and Boomerang, as well as on-air messages for Adult Swim. Her duties also include overseeing the scheduling of each network’s long-range on-air promotional calendar, incorporating all on-air promotion strategies, messaging and placement. Davidson is based in Atlanta and reports directly to Stuart Snyder, executive vice president and chief operating officer for Turner Broadcasting’s Animation, Young Adults and Kids Media group.
Before this, Davidson served from December 2002 – August 2007 as vice president of marketing, ad trade, consumer products trade and strategic operations for Cartoon Network and Adult Swim. She was responsible for overseeing all planning and execution of on-air and off-channel network brand strategies, including trade and consumer products advertising, network representation and presentations at annual sales events, and creation of multi-media sales tools and collateral targeted for both kids and adult media buying executives. Among her accomplishments, Davidson helped to launch Adult Swim in Sept. 2001 as a separate entertainment service targeted for young adults.
Prior to this, Davidson served as Cartoon Network vice president and executive producer for on-air promotion and operations. In this role, Davidson executive produced all on-air promotions, stunts and specials, totaling more than 150 projects per year. While there, she developed and implemented new on-air promotion planning processes, including a new production software system. She also introduced utilizing network GRPs coupled with reach and frequency data to streamline the number of annual campaigns for focused messaging and more efficient on-air promotion placement.
Previously, Davidson served as Cartoon Network vice president, on-air promotion, production and operations (1998-2001), partnering with the network creative director to produce packaging, promotion, interstitials and multiple off-channel campaigns. In this position, she implemented a full departmental reorganization; executive produced the launch of the all-classic cartoon channel, Boomerang, earning a 2000 BDA Gold Award for total package design; produced the award-winning 1998 and 2000 live-action network image campaigns; received multiple industry marketing awards including the 1998 BDA Judges Award for her department’s body of work; supervised two network on-air re-faces; and consulted with Cartoon Network’s overseas networks in Asia, Europe and Latin America to adapt the domestic production, creative and operational procedures she developed.
Davidson joined Cartoon Network in 1993 as a production/operations assistant—one of the network’s first 15 hires—then was promoted to operations coordinator in 1994, operations manager later that same year, and director of on-air promotion operations and production in 1997. Previously, she served in a variety of on-air production roles at local television stations: WTLK-TV in Atlanta, KSTP-TV in Minneapolis and Conus Communications, also in Minneapolis.
Davidson graduated from Virginia Tech with a Bachelor of Arts degree in broadcast communications. Recently, she was selected as a 2007-08 Betsy Magness Leadership Fellow. She also served on the steering committee for Children’s Healthcare of Atlanta’s annual “Tea at the Ritz,” and presently serves on the board for Atlanta Answers the Buffet Challenge Benefiting Fragile X Research, the most known cause of autism.
Cartoon Network (CartoonNetwork.com), currently seen in 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.