SVP, Strategy Development, TEN & AYAKM Turner Broadcasting System, Inc.
Jennifer Dorian is senior vice president, strategy development, for Turner Entertainment Networks (TEN) and Turner Broadcasting System, Inc.’s Animation, Young Adults & Kids Media group (AYAKM). In this role, she serves as a strategic business and branding consultant for TEN, which includes TBS, TNT, Turner Classic Movies (TCM) and truTV, and AYAKM, which includes Cartoon Network, Adult Swim and Boomerang. Dorian is based in Atlanta and reports to Steve Koonin, president of Turner Entertainment Networks, and to Stuart Snyder, president and chief operating officer of AYAKM
Previously, Dorian served as senior vice president, network strategy and brand development, for TEN. She oversaw strategic business planning and brand identity development and image marketing for both networks. Prior to that position, Dorian was vice president of branding for TNT where, in 2001, she led the network’s launch and on-going strategic brand positioning as “TNT: We Know Drama.” Dorian’s positioning of the brand became a resounding success, with TNT ranking as ad-supported cable’s #1 network in delivery of key adult demos for six consecutive years. TNT has been able to monetize its positioning with advertisers in large part because of the groundwork laid by Dorian and the network team.
Dorian also oversaw the June 2004 creation and implementation of the “TBS Very Funny” brand. The positioning proved enormously successful, with TBS consistently ranking as one of basic cable’s Top 5 networks with young adults. On the strength of her work with TNT and TBS, Dorian was honored with a Brand Builders award from Brandweek.
After building these two strong brand identities, Dorian worked on the rebranding and relaunch of Court TV as truTV. She is also leading Turner Entertainment Networks’ strategic business planning, brand development and portfolio management. Her work in that area includes a focus on innovation for the organization and exploration of extending brands into new arenas and platforms, such as the highly successful TCM Classic Film Festival.
Prior to joining Turner in 2000, Dorian was director of strategic services for sports and leisure marketing at The Coca-Cola Co., based in Atlanta. In that capacity, Dorian oversaw a portfolio of U.S. sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Dorian was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo. She joined the company as assistant manager of new product development. Dorian also served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and the former BellSouth.
Dorian holds a master of business administration degree in marketing from the University of Texas and a bachelor’s degree from Emory University. Within Turner, she is involved in mentoring through Turner Women Today and TEN Mentoring. She serves on the board of the Atlanta Convention & Visitors Bureau; the National Marketing Committee of the U.S. Fund for UNICEF; and the board of the PATH Foundation. In 2009, she was recognized by Women in Cable Telecommunications (WICT) with the Horizon Award. In 2011, WICT named Dorian as a Woman to Watch.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.