EVP, Brand Distribution, Turner Network Sales Turner Broadcasting System, Inc.
Mirgorod is executive vice president of brand distribution for Turner Network
Sales (TNS), the domestic distribution, sales and marketing arm of Turner
Broadcasting System, Inc. (TBS, Inc.). In this capacity, she oversees the
account management team in developing strategic
content distribution and marketing initiatives for Turner’s news and
entertainment networks to serve distribution partners throughout the U.S.,
Canada, Puerto Rico and the U.S. Virgin Islands. She is part of the team
responsible for deal renewal strategy for TNS, as well as expanding linear
content distribution opportunities and developing new business models between
Turner and the North American multichannel video providers. Additionally, Mirgorod
oversees the affiliate marketing department as well as Turner Private Networks.
Mirgorod is based in Atlanta and reports to Coleman Breland, president of TNS.
A seasoned cable veteran, Mirgorod most recently served as senior vice president
of brand revenue and account management for TNS. She held previous posts as
senior vice president of sales and marketing for and vice president of
strategic marketing for TNS where she worked in tandem with the TNS sales
force, Turner networks marketing and operations and partnership marketing to
help set the tactical direction for TNS marketing and advertising sales
initiatives. Mirgorod joined TNS in 2003 from Turner Entertainment
Networks in Hong Kong where, as senior vice president, regional entertainment
advertising sales and off-channel commerce, she was responsible for advertising
and licensing revenue generations for Turner Broadcasting’s Asian cable and
satellite channels, including Cartoon Network, cartoonnetwork.com, HBO India
and China Entertainment TV (CETV). In this capacity, she managed a
46-person sales team across Australia, India, China, Hong Kong, Taiwan and the
received a BA degree in Foreign Affairs from The University of
Virginia. She is a former board member of the Women in Cable &
Telecommunications (WICT) Southeast Chapter, was a member of Class XVII of
WICT’s Betsy Magness Leadership Institute, and participated in the inaugural
class of the WICT Senior Executive Summit at Stanford Business School in 2013.
She’s also a 2004 graduate of CTAM University. At Turner, Mirgorod
is the Executive Sponsor of Turner Asia, a company-wide business resource group
aimed at leveraging the talents of Asian Pacific American employees throughout
Turner Network Sales (TNS), a division of Turner
Broadcasting System, Inc., is responsible for the sales and marketing of
Turner’s 10 domestic basic cable networks—TBS, CNN, HLN, TNT, Cartoon Network,
Turner Classic Movies, CNN International, CNN en Español, Boomerang and
truTV—to cable and satellite affiliates and special markets throughout the
United States, Canada, Puerto Rico and the Virgin Islands.
Broadcasting System, Inc., a Time Warner company, creates and programs branded
news; entertainment; animation and young adult; and sports media environments
on television and other platforms for consumers around the world. Turner
brands and businesses include CNN/U.S., CNN International, CNN.com and HLN;
TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult
Swim; and Turner Sports.