Director, Market Research & Panel Strategy Cablevision
Jennifer is a seasoned researcher with about 20 years of experience in the Consumer Packaged Goods and Entertainment & Technology Industries. In her current role as the Director of Market Research & Panel Strategy for Cablevision she is responsible for the management of their in-house customer proprietary online panel including its’ overall strategy, panel health and growth. Jennifer is the primary interface guiding all custom and panel related research activities. Her team is involved in various aspects of product focused custom primary consumer research servicing several departments within the organization including product development, strategy, sales, marketing, customer service, and operations. Under her leadership, panel research learning is an integral part of business decisions that guides Cablevision’s overall strategy.
Prior to joining Cablevision, Jennifer worked at ACNielsen in client service, The Hain Food Group as their Category Research Manager and as a Research Director at Westin Foods, Baking Division (Formerly known as Bestfoods Baking).
Jennifer earned her MBA in Business Management from Dowling College. She lives in Long Island, New York with her spouse and their 2 children. In her free time she enjoys spending time with her family. They enjoy their summers boating, swimming, playing soccer, hiking and just being outdoors.