Jessica Lane Alexander
Director, Digital Marketing TV One
Jessica is a rising leader in the Media and Entertainment industry. She is obsessed with the intersection of pop culture, marketing and technology and using these as platforms to build strong brands people want to like, tweet and share about. Her experiences span the media industry from TBS & TNT, to Microsoft to currently, TV One.
She has been responsible for developing and executing the digital marketing approach for several top brands and shows including Unsung, Conan, Men At Work, the Tyler Perry comedies on TBS and Bing Search Advertising. She’s built multi-screen interactive experiences, led live event activations at the NAACP Image Awards, Essence Music Festival and Comic-Con and created groundbreaking interactive promotions like the Conan Blimp Tracker.
Jessica is now the Director of Digital Marketing at TV One. She’s responsible for all of TV One’s digital platforms including, online, social, mobile and video on demand. She leads the charge in creating a dynamic digital brand that drives audience growth while delighting and exciting fans.
Jessica was born and raised in Trenton, NJ. She received her B.S. in Journalism from The Medill School of Journalism at Northwestern University and her M.B.A. from the Kellogg School of Management at Northwestern University. Jessica currently resides in Washington, D.C. with her husband Chris Alexander.