Jill Holtsinger is the Director of Digital Media Analytics at A+E Networks, where she is responsible for the analysis of audience data across the A&E, History, Lifetime, and FYI brands. In this role, Jill and her team analyze and forecast performance on all brands across web, mobile and connected TV devices, with a specific focus on video. She works closely with A+E’s product, sales, scheduling, programming and revenue teams to drive business and audience growth and engagement. Last year, A+E drove over a billion video views and the Digital TV Everywhere products have now garnered over 65 million app downloads. Jill is also responsible for product analysis on SVOD services Lifetime Movie Club and History Vault, both of which have been surpassing their annual goals.
Prior to joining A+E in 2012, Jill led the digital analytics group at Federated Media. Here, she spearheaded strategic efforts surrounding content marketing and distribution for several top-tier clients. She started her career at Forbes Media, holding a similar digital analytics role.
A native of New York, Jill graduated from Colgate University in 2008 with a bachelor’s degree in Economics. She currently resides in Brooklyn, NY with her husband and newfoundland puppy.
