VP, Consumer Marketing & Marketing Strategy HBO
Joanna Scholl is Vice President Consumer Marketing & Marketing Strategy, for Home Box Office. She oversees the execution and implementation of integrated, buzz-worthy consumer marketing campaigns and innovative promotions for all HBO original miniseries, films and documentaries, as well as co-manages the series category. She was named to this position in May 2013.
Since joining HBO in 1998, Scholl has developed some of the network’s most high-profile, innovative and award-winning marketing campaigns for a wide range of programming including Game of Thrones, Girls, True Blood, Silicon Valley, Ballers, The Brink, Bessie, Behind the Candelabra, The Jinx, Citizenfour, The Pacific, and Olive Kitteridge among others. She defines strategic campaign objectives and provides creative direction across all media tactics, while optimizing the media and production budgets, identifying new business opportunities and developing strategic marketing partnerships. During her tenure at HBO, Joanna has also worked on past landmark series including The Sopranos, Sex and the City and Six Feet Under.
Scholl is the recipient of multiple CTAM, Mark, Effie, Promax, Cannes Lion, Davey and Buzz Awards. She received the Dale Carnegie Highest Achievement in Leadership Award, the Petrie French Language Award, and in 2010 was named the recipient of the Andrew Heiskell Community Service Award, an annual award recognizing Time Warner employees globally who have made exceptional contributions to public service. Scholl currently serves on the board of directors for The Orphaned Starfish Foundation and is a member of the Academy of Television Arts & Sciences (ATAS), BAFTA, HBO’s PromaxBDA Ambassador, CTAM, Time Warner Women’s Network and the Soho House.
She graduated from Lafayette College with a double major: Bachelor of Arts in English and French. And she is an avid adventure traveler, photographer and philanthropist.