Director, Sales Cox Communications
Joni Claerbout is a 25+ year veteran of the Cable Television and Digital Media industries. She began as an Account Executive in Northern CA when ESPN, MTV, CNN, and Lifetime were the only networks to insert on. She quickly began powering up Ad Sales departments across Northern CA, ultimately being recognized for “Best Managed Start-Up” in Vacaville, CA and then again in Sonora, CA. In 1995, she was awarded “Best Leader” for Ad Sales with TCI. In 1998, she received an Outstanding Leadership award from Comcast. In 2003, she was awarded Outstanding Performance and Executive Leadership with Comcast. In 2007, she was awarded Pioneer in Cable Television from WICT (Women in Cable Television). In 2013, Joni was awarded Outstanding Performance and Leadership from Charter Media.
In 2000, as Vice-president and General Manager, Joni and her team built out and activated the Sacramento CA Interconnect and launched the Comcast Sports Network with the Sacramento Kings as the premiere content in 2002. Joni and her team created and executed the sales model to maximize revenue for this new programming source.
In 2012, Joni went on to lead one-third of Ad Sales for Charter in the West, encompassing seven states. She was then asked to relocate to Alabama to lead Charter Media’s biggest state at the time and to launch digital solutions originally activated in her West markets.
She now leads Florida, Georgia and Alabama for Cox Media. She has been instrumental in launching new products, including Search which has now been deployed across the entire Cox Media footprint. Joni has a love for the cable television business and enjoys activating new technology including digital tactics and set-top box data. Connecting local advertisers to the best TV content, as well as today’s cutting edge technology, continues to be her passion. Joni also has a passion for coaching her teams to maximize their potential. She finds coaching to be very rewarding since it helps others and requires her to grow as well.
Joni resides in Pensacola where she can be found enjoying two of her favorite things on the weekend – the beautiful Gulf Coast beaches and her family.