Senior Director of Sponsorship Development ESPN
Joy Machelle Williams currently serves as Senior Director of Sponsorship Development for ESPN. In this role, Ms. Williams works to effectively integrate in-show sponsorships into studio programming.
Previously, Ms. Williams served as Assistant Vice President at JP Morgan Chase in the central marketing group of the Retail Bank. She completed a twelve – month executive officer training program at JP Morgan Chase emphasizing marketing, strategic development, and process management.
Ms. Williams built upon production experience at HBO, MTV and WCBS-TV to bring video to viewers through two new media start-ups at Cablevision. The companies were Mag Rack, a provider of video-on-demand programming, and NYMetro.com, a joint venture between Primedia and Cablevision that brought together NY Magazine and Metro Channels. In addition, Ms. Williams produced a women’s sports television series for a Long Island public access network.
Ms. Williams earned a Bachelor of Arts from Vassar College, a Master of Business Administration from The Columbia Business School, and a Master of Arts in Media Studies from The New School University.
While at The Columbia Business School, Ms. Williams became the first African American woman elected president of the student body. She continued her commitment of service to the school community as President of the African American Alumni Association of Columbia Business School. Her commitment to community service extends outside of the school through volunteering for Granville Academy, an after-school program designed to give inner city youth an introductory knowledge of business and industry. She is also involved with The National Association for Multi-ethnicity in Communications; The Cable and Telecommunications Association for Marketing; and Women in Cable Telecommunications.