SVP, Research & Insights ViacomCBS
Julie Perlish is currently SVP, Research & Insights, ViacomCBS, where she is responsible for developing, executing, and leveraging research, analytics, and other sources of insight to inform senior management of the Entertainment & Youth brands (CMT, Comedy Central, MTV, Paramount Network, PopTV, Smithsonian Channel, TVLand, VH1.) Her cross-functional team provides narratives for thought-leadership, informs content and marketing, measures brand/franchise/campaign performance, monitors cultural trends, humanizes key audiences, and provides strategic guidance to help future-proof the brands.
Prior to 2019, Perlish was VP, Consumer Insights & Research, National Football League. Spearheading all research efforts for the League, Perlish and her team provided insights to extend NFL engagement, grow audiences across touch-points and life-stages, and identify success metrics for key initiatives. Perlish’s team served a diverse set of business units across the League office, NFL Media, and all 32 Clubs. Globally, her team focused on strategic research needs, including cross media measurement, audience and brand insights, content and event performance, and marketing accountability.
Prior to joining the NFL in 2013, Perlish was Senior Director of Advertiser Analytics, ESPN, where she focused on designing custom studies to demonstrate the value of ESPN to its partners. Perlish was a central advertising effectiveness architect of ESPN XP, a cross platform research agenda which studied both media usage and advertiser effectiveness. In an effort to uncover the “why” behind advertiser success, Perlish also pioneered studies at The Disney Media Lab which combined traditional research tools with innovative technological approaches.
Perlish began her career at MediaVest, where she worked in a multi-client research and strategy capacity.