Director, Content Distribution & Marketing Viacom
Kaitlin O’Brien is passionate about Nickelodeon. Joining Viacom in 2005 as the Coordinator of Music and Talent, she managed the production, release and retail marketing of music of mega-brands SpongeBob SquarePants, Dora the Explorer, Big Time Rush, Miranda Cosgrove and others. These albums have achieved industry recognition holding the number one spot on iTunes and Billboard charts, achieving gold album status and winning numerous industry awards.
In 2010, Kaitlin moved to the marketing team at Nickelodeon. As the Manager of Brand Marketing and Strategy, she was responsible for developing and executing the on and off-channel marketing campaigns of Nickelodeon’s new series, TV movies launches, pro-social initiatives and events, including the Kids’ Choice Awards and TeenNick’s HALO Awards.
In 2013, Kaitlin stepped into an expanded marketing role as the Director Content Distribution and Marketing at Viacom. In this role, she managed the development and execution of an innovative marketing strategy across the Viacom portfolio to secure distribution, drive distributor and Viacom revenues, and increase exposure for the Viacom Media Networks Brands. Prior to her experience at Viacom, Kaitlin worked as a Research Associate at Lexia Learning on the development of software for classroom use.
When she is not driving brand, Kaitlin is a mentor with the Teak Fellowship, an organization dedicated to supporting New York City students from low-income families gain admission to and succeed at top high schools and colleges. She is also an active supporter of Student Sponsor Partners and the Fountain House, of New York. Kaitlin holds a bachelors degree from Yale University in Cultural Anthropology. Originally from Essex, Massachusetts, Kaitlin currently resides in New York City.