Sr. Manager, Direct Marketing Comcast
Kelly Crifasi is Senior Manager on the Direct Marketing team in Marketing Communications at Comcast. She joined Comcast in June 2015 and has over 10 years of experience in advertising and marketing account management. Kelly is responsible for leading the company’s residential marketing efforts for direct mail, email and other direct marketing initiatives to drive sales, upgrades and retention. She is specifically tasked with developing quarterly multivariate tests to establish best in class direct marketing executions. She works closely with her counterparts within each of Comcast’s division offices, as well as internally at the Comcast Center.
Prior to Comcast, Kelly worked for M, a boutique agency in Philadelphia, Pennsylvania. M is a full-service agency and Kelly was able to lead projects developing branding, advertising campaigns, websites, TV & radio commercials, direct marketing, collateral, event materials and many others. During her 10 years with M she worked on projects for a multitude of industries including jewelry stores, banking institutions, senior advocacy/discount programs, telecommunications, renewable energy, and non-profits. Her clients over the years included national brands and local businesses, notably AARP, Comcast, Time Warner Cable, Robbins Diamonds, South Jersey Industries and Firstrust Bank.
Kelly graduated from the University of Delaware with a Bachelor’s degree in Fashion Merchandising and a concentration in Advertising and PR. She resides in Wilmington, Delaware with her husband Steve and 15-month old son, Davis. She enjoys traveling, spending time with family and friends, and curling up with a good book.