Associate Director, Media and Promotion Research ESPN
Kelly Johnson is associate director, media and promotion research at ESPN, and has been with the company since 2002. She is responsible for overseeing the day-to-day generation of cross-media data, setting up and analyzing reports on ESPN’s many single-source and fused data sources. She also provides insight and understanding of these data, explores the dynamics of how ESPN fans navigate across platforms and helps ESPN to fulfill its mission of serving fans whether they are watching, listening to, reading about, or downloading sports.
In addition to her cross-media duties, she supports the consumer marketing team with promotional targeting, assessing the effectiveness of promotional campaigns, and providing behavioral segmentation and media mix modeling.
Kelly is a native Oregonian. She graduated from the University of Oregon with a bachelor of science degree in business administration and has an M.B.A. from the University of Oregon’s Warsaw Sports Marketing Center.